About - WFB Baird & Co Ltd

Our Story

Established in the year 1912 at Union Street, Lurgan, Northern Ireland, the parent company is called WFB Baird & Company Ltd. named after the founder William Frederick Burgoyne Baird. His commitment to excellence and his vision of unparalleled craftsmanship started a legacy that has existed for more than a century and continues to grow even today.

WFB Baird & Co. Ltd. with manufacturing units in Ireland, India and Poland, is one of the world’s oldest and largest Linen manufacturing companies supplying Irish Linen to major high end designers, brands and retailers in USA, Europe and Asia including India.

Our Office In Kochi

Our Heritage

If we had to sum up our heritage in three words, none would be more appropriate than ‘Excellence through Innovation’

To know more about our History and Heritage, visit House Of Burgoyne

WILLIAM FREDERICK BURGOYNE BAIRD

The founding father of W.F.B. Baird & Company, William Frederick Burgoyne Baird began his career in the booming in Linen trade in 1912. With his passion for excellence and visionary leadership, the company grew between the WWI and WWII. The art of producing world’s finest linen that he introduced has been now been retained by generations for over a century.

JAMES BURGOYNE BAIRD

The eldest son, James Baird took over the leadership of the company after his father. For over 12 years, he followed his own path while keeping his father’s legacy alive. With his vision and guidance, the company saw a lot of success.

FREDERICK WILLIAM BURGOYNE BAIRD

F.W.B Baird took charge of the ship at a time when the linen trade in Ireland began to decline. The handkerchief linen market was sinking with changing fashion trends. Being an innovator and dynamic leader, F.W.B steered the company through the challenge while unlocking new height. In conjunction with young Armani in Italy and Hamilton Adams in New York, he successfully took handkerchief linen into the fashion trade, as linen shirts and blouses.

WILLIAM JAMES BURGOYNE BAIRD

James Baird took over the leadership of company with his brother Hugh Baird in 1988. He joined forces with the McNutt brothers to give linen a new language of design in this ever evolving industry. Today, with his visionary leadership and appreciation of true craftsmanship, the original linen has created a footprint in countries across the world.

JOSHUA ROBERT BURGOYNE BAIRD

Joshua holds a bachelor’s degree in International Business from The University of Sussex. He joined the company in 2014. With his business acumen and a relentless pursuit of excellence, he founded a new retail division- Burgoyne Ireland. He is now working towards providing strategic direction to Burgoyne Ireland and taking it to new heights.

Our Values

OUR HIGH FIVE

- The values we live by, that unite us together.
- A family spirit that priorities a long term vision.
- A values based, vision driven culture.

LOVE

We believe in love. We love what we do and love how we do it. We promote leadership at every level of the business, this fosters trust and cooperation. We believe in creating an environment, not of colleagues and co-workers, but of brothers and sisters, where we all can feel safe.

LOYALTY

We believe in loyalty. We understand that loyalty is earned, not given. Each of us earn loyalty by having the courage to do the right thing by each other and sharing in our success. We believe loyalty, like courage, is contagious.

INTEGRITY

We believe in integrity. We believe in doing the right thing when no one is looking. We go about our work with the highest levels of professionalism. We are fair and honest in everything we do

ORIGINALITY

We believe in originality. We look for contrarian thinking, as within lies opportunity. We encourage creativity in all forms. We look at things differently.

PERSEVERANCE

We believe in perseverance. We confront the issues together. We understand that together we can achieve the extraordinary. When times get hard, we will be there.

Our Setup

Our Indian Story

WFB Baird came to India in 2005 and set up its first plant in the Cochin Special Economic Zone (CSEZ). WFB Baird India manufacturing 100% linen fabrics, supplies to the biggest names in the domestic apparel industry of India. Over the years, WFB has expanded its operations in India and currently has manufacturing facilities in Cochin, Kerala and Erode (SIPCOT & Chithode), Tamil Nadu.

Our Specialty

The factories offer Linen specific finishes like preshrunk, non-mercerized, tumbled and easy care among many other customer specific finishes.The company is equipped with high speed dornier looms, a continuous dye line, in-house yarn dyeing and new generation processing machinery to finish fabric.

Our Ethos

WFB Baird Linen is all about quality, style, history and heritage. Our Linen is crafted from start to finish in the hands of skilled artisans. It is manufactured utilizing generations of knowledge to produce a product worthy of the name WFB Baird. A fabric of choice for many of the world’s leading fashion brands, designers as well as their most discerning clients.